About Sweat Equity

The race is on for the HEARTS AND MINDS of your customers – are you even on the starting blocks?

Are you REALLY SERIOUS about giving your brand the ‘edge’?

If you want to better understand how to cut through the clutter and market your brand more effectively in today’s networked commercial environment – if you genuinely are interested in becoming a smarter marketer and influencer – then SWEAT EQUITY is for you.

Boiled down to its purest essence, SWEAT EQUITY is a marketing manifesto for a hyper-connected world. It’s a call to arms, a declaration of principles, an ethos for companies to live by.

Importantly, it is a new and smarter way to market your brand in these tumultuous times in which technology and the ever-evolving media landscape have changed forever the way people communicate with each other and interact with brands, companies and organizations.

Vibrant online community

Our goal is to establish and maintain a progressive and vibrant online community, a place where we highlight and celebrate cool and clever marketing efforts by entrepreneurial small to medium-sized businesses and not-for-profits, emerging brands, fast-growth enterprises and, in some instances, major companies that understand intuitively how to communicate their brand in today’s social media-driven marketplace.

We feature examples and case studies of smart brands that ‘get it’.
We examine what it takes to cut through the clutter in today’s information-overloaded marketplace and resonate with the public – your customers!
At times we’ll take a ‘helicopter view’; on other occasions we’ll get down and dirty and look specifically at things you can do to get ahead with your brand (whether that ‘brand’ be personal or your business – often, today, the two are significantly blurred!).

Happy reading! We look forward to continuing the conversation with you!