Adding color in a business world of beige

We live in a world that’s becoming more and more conservative and risk-averse.

Mediocrity is the name of the game – so many brands today are ‘me-too’ and pretty much indistinguishable from one another; the corporate sector has reached new levels of blandness as personality, individuality and humanity are being squeezed out of companies and organizations.

All I can say is FAN-BLOODY-TASTIC!

This provides savvy challenger brands with the opportunity to stand out amongst the dross, to cut through the morass of mediocrity and be colorful, confident and vibrant when everyone is ‘beige’ and boring.

Yaaay!

*** Sir Richard Branson – a serious businessman who knows how to have fun! Photo sourced from THE EPOCH TIMES

True Sweat Equity brands know how to have fun. Part of their charm – indeed, what gives them their edge - is the fact they market themselves with large doses of personality and irreverence.

Having fun and pushing the boundaries with your brand marketing doesn’t mean you can’t be serious or business-like as an organization. I mean, Virgin – one of the world’s most successful global brands – sure knows how to have fun. You want to try telling me Virgin founder Sir Richard Branson isn’t a serious businessman?

So remember, take a bit of a risk with your marketing and don’t take yourself so seriously…have some fun! Your customers will thank you for it. So too will your staff!

What can you do today to inject some life and personality into your brand?