Could your company form the basis of a best-selling book?

Just when you thought there was nothing left to talk about when it comes to Zappos, its mercurial CEO Tony Hsieh goes and writes a book that’s destined to become a best-seller – Delivering Happiness: a Path to Profits, Passion and Purpose (I’ve not read the book yet but it’s certainly on my list!).

Naturally, Hsieh’s latest has got people talking – both the blogosphere and a plethora of news outlets.

All of which has got me thinking…

Zappos is the ‘poster child’ of the SWEAT EQUITY ethos – a progressive, culturally-aware brand that continues to market itself brilliantly.

Hsieh and his team have set the benchmark in terms of what can be done in terms of empowering employees and leveraging the power of PR and social media to develop a massive community of fans of the business. While not many organizations have the nous or wherewithal to do what Zappos has done, there are certainly plenty of lessons we can take from the way the company does things.

What is your brand doing that’s cutting edge and, importantly, in sync with today’s distrustful, digitally-savvy marketplace?

Is your business blazing such a trail that you could write a best-selling book about its culture, its success and its ideals?

It would make for a pretty good goal, huh?