It’s hot, and it’s all for you, baby!

We live in a world where all too often the ‘bland leads the bland’ and consequently, in a hyper-cluttered commercial environment, not many brands truly stand out.

Sure, big companies with massive advertising spends may cut through the clutter occasionally as a result of incessant ‘carpet-bombing’ of their messages, but even that doesn’t guarantee their story will be heard by – or even resonate with – the intended audience.

Which is why these two sassy ladies leapt out of the computer at me.

Danielle LaPorte (above, left) and Marie Forleo are anything but bland. They swear, they cajole…they’re performers, and their passion shines through.

LaPorte is the author of The Firestarter Sessions; she runs an online multimedia business, is a professional speaker and also conducts one-on-one consulting (here is a great interview she did with blogger and author, Jonathan Fields).

According to a Squidoo page, LaPorte’s passion is liberating the truth, hence her website is named White Hot Truth. In her words, her purpose is ”to inspire authenticity – freeing talent, ideas, voice, opinions, consciousness, in life, work, creativity.”

Forleo is the author of ‘Make Every Man Want You: How to be so irresistible you’ll barely keep from dating yourself”.

As a consultant and coach she has helped thousands of women entrepreneurs accelerate their businesses, transform their lives and live ‘Rich, Happy & Hot’. As a speaker, online entrepreneur, fitness personality, and dancer/choreographer, Forleo has defied conventional wisdom to achieve considerable success across multiple industries.

Sell Your Soul

LaPorte and Forleo have banded together for a one-off event called SELLING YOUR YOUR SOUL – “a full day immersion in service of you”.

Here’s the blurb:

Selling your soul isn’t demeaning — it’s divine.
It’s about creating from the depth of your being, and taking it out to the world with strategic savvy. Genius…packaged. Passion…promoted. If you’re not selling your soul, what are you selling?

As the ladies themselves tell us: “It’s hot, and it’s all for you, baby.”  I LOVE IT!

Check out the promo video here – in the words of LaPorte, it “sizzles’.

Hey, their story won’t work for everyone – in fact, it could well grate on some – but if they tried to appeal to everyone, they’d end up being ‘vanilla’ and therefore ineffective from a marketing perspective.

What about your brand? Does it sizzle?

for mamas who rock business from Danielle LaPorte on Vimeo.

Marie Forleo from shatterbox on Vimeo.