share the process, not Just the results

Popular blogger and head honcho at Rentoid – Steve Sammartino (@sammartino) – is a savvy observer of all things entrepreneurial.

His Start-Up Blog is definitely worth a look if you’re into tips, hints, ideas and motivation regarding setting up and running your own business.

Steve recently posted this time-lapsed video that shows inside the Boeing factory as one of Southwest Airlines’ new speciality planes is manufactured and unveiled.

He referred to the video as an “entertaining audience connection” and said that any number of companies could do a similar thing (i.e. create a cool time-lapse video showing the inner workings of their business), saying it’s a “good way to create a conversation, fill the blog or event tweet about”.

He’s right, of course. Provide really cool content that informs, provokes, entertains…and share it with the world. Very powerful!

What can you do to take the public behind-the-scenes of your company?